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Lindt HELLO
Lindt HELLO
In 2012, Lindt approached us with a question: how does a heritage brand win over an audience it simply doesn't appeal to? The market was saturated. The competition was fierce. And Millennials were anything but easy to convince. What followed became one of our greatest success stories.
Lindt didn't want a new package. Lindt wanted a new audience. The market was saturated. 15- to 30-year-olds knew Lindt from their grandparents. But they weren't customers. So we asked the right questions: How does this audience live? What do they consume, how and when? The answer was clear: Millennials don't follow trends. They set them. And a classic chocolate bar doesn't fit a lifestyle that's always on the move and loves to share.
What was needed was a brand that could stand on its own. We merged the world of chocolate with ice cream culture and brought Strawberry Cheesecake to a shelf that had never seen anything like it. The birth of Lindt HELLO.
The new sub-brand breaks with every classic Lindt design code. No heritage, no prestige, no restrained elegance. The gold stays but everything else changes: direct consumer address, an English tagline, bold colours, unconventional typography. A lifestyle brand that meets Millennials where they actually live. More than ten years after launch, it still does.
Mehr Projekte
Crazy about the Future, Obsessed with Design.
© 2026 WIN
Impressum
Datenschutz
AGB
En
De
Lindt HELLO
Lindt HELLO
In 2012, Lindt approached us with a question: how does a heritage brand win over an audience it simply doesn't appeal to? The market was saturated. The competition was fierce. And Millennials were anything but easy to convince. What followed became one of our greatest success stories.
Lindt didn't want a new package. Lindt wanted a new audience. The market was saturated. 15- to 30-year-olds knew Lindt from their grandparents. But they weren't customers. So we asked the right questions: How does this audience live? What do they consume, how and when? The answer was clear: Millennials don't follow trends. They set them. And a classic chocolate bar doesn't fit a lifestyle that's always on the move and loves to share.
What was needed was a brand that could stand on its own. We merged the world of chocolate with ice cream culture and brought Strawberry Cheesecake to a shelf that had never seen anything like it. The birth of Lindt HELLO.
The new sub-brand breaks with every classic Lindt design code. No heritage, no prestige, no restrained elegance. The gold stays but everything else changes: direct consumer address, an English tagline, bold colours, unconventional typography. A lifestyle brand that meets Millennials where they actually live. More than ten years after launch, it still does.
Mehr Projekte
Crazy about the Future, Obsessed with Design.
© 2026 WIN
Lindt HELLO
Lindt HELLO
In 2012, Lindt approached us with a question: how does a heritage brand win over an audience it simply doesn't appeal to? The market was saturated. The competition was fierce. And Millennials were anything but easy to convince. What followed became one of our greatest success stories.
Lindt didn't want a new package. Lindt wanted a new audience. The market was saturated. 15- to 30-year-olds knew Lindt from their grandparents. But they weren't customers. So we asked the right questions: How does this audience live? What do they consume, how and when? The answer was clear: Millennials don't follow trends. They set them. And a classic chocolate bar doesn't fit a lifestyle that's always on the move and loves to share.
What was needed was a brand that could stand on its own. We merged the world of chocolate with ice cream culture and brought Strawberry Cheesecake to a shelf that had never seen anything like it. The birth of Lindt HELLO.
The new sub-brand breaks with every classic Lindt design code. No heritage, no prestige, no restrained elegance. The gold stays but everything else changes: direct consumer address, an English tagline, bold colours, unconventional typography. A lifestyle brand that meets Millennials where they actually live. More than ten years after launch, it still does.
Mehr Projekte
Crazy about the Future, Obsessed with Design.
© 2026 WIN