# WIN CI GmbH > WIN CI is a Berlin-based packaging and branding agency founded in 1997, with offices in Berlin, Cologne, Aachen, Zug (Switzerland), and New York. The agency specializes in packaging design, brand strategy, and visual identity — from brand positioning through final production. WIN CI integrates strategy, design, photography, trend intelligence, and AI into one end-to-end creative system. Clients include global FMCG brands such as Lindt, Migros, dm, Rewe, Penny, Babor, Zoeva, Warsteiner, Pommery, Teekanne, and Womanizer. WIN CI stands for iconic packaging. The agency's work connects brand strategy with consumer relevance, building visual identities that hold up across markets, categories, and time. ## Services - [Packaging Design](https://win-ci.de/en/services): End-to-end packaging design — from structural concept through final artwork and print production. WIN CI designs packaging for food, beauty, beverages, and lifestyle brands across retail and direct-to-consumer channels. - [Brand Strategy](https://win-ci.de/en/services): Brand Compass, portfolio architecture, competitive positioning, and identity frameworks. WIN CI sharpens brand core and defines how brands compete and communicate across touchpoints. - [Corporate Design](https://win-ci.de/en/services): Visual identity systems for brands and companies, including logo, typography, color, and design language. - [Concept Development](https://win-ci.de/en/services): Concept Sessions and Innovation Sprints that translate brand strategy into actionable product and communication concepts. - [Brand Photography & Image Production](https://win-ci.de/en/services): In-house food and beauty photography, food styling, studio production, retouching, and social media imagery. - [Trend Research & Intelligence](https://win-ci.de/en/services): Category analysis, trend reports, Inspiration Walks, and trend workshops. WIN CI monitors market signals and translates emerging trends into design-relevant insights for brand teams. - [AI Integration](https://win-ci.de/en/ai-transformation): WIN CI operates a local AI environment with custom-trained models, visual attention heatmaps, and eye-tracking analysis. The agency is actively building AI into its creative and strategic workflows, offering clients AI-augmented design and brand intelligence services. - [Breakout Sessions](https://win-ci.de/en/services): Strategic sparring sessions for brands facing complex design or positioning challenges. Focused, time-boxed, outcome-oriented. ## Work - [Work Overview](https://win-ci.de/en/work): Full portfolio of WIN CI case studies across beauty, food, beverages, and lifestyle categories. - [M-Budget Tastea – Migros](https://win-ci.de/en/work/m-buget-tastea-migros): Packaging and brand world for a Gen Z iced tea product by Migros. Sold out across 200+ stores within 3 days. 76,000 design votes on Instagram and TikTok in 1.5 days. - [Balea Beauty Expert – dm](https://win-ci.de/en/work/balea): Packaging design for Germany's most beloved drugstore private label. WIN CI has been collaborating with Balea since 2008. - [Lindt HELLO](https://win-ci.de/en/work/lindt-hello): Brand and packaging concept for Lindt's millennial product line. 33.8M Euro sales increase in year one. 50% new customers after launch. Winner of German Marketing Award 2013, Red Dot Award 2014, and PETA Vegan Food Award 2021. - [Trojka](https://win-ci.de/en/work/trojka): Brand world for Switzerland's most recognized spirits brand — 30 years on market, 10+ variants, distributed across 6 countries. - [Botani Gum](https://win-ci.de/en/work/botani-gum): Brand and packaging for a vegan chewing gum line with illustrated animal characters. - [You Smell Nice](https://win-ci.de/en/work/you-smell-nice): Fragrance brand world and packaging design. - [Noe's Voice](https://win-ci.de/en/work/noe-s-voice): Packaging design with illustrated typographic brand world. - [Fuel Me Up](https://win-ci.de/en/work/fuel-me-up): Sports drink brand world with character-driven packaging in lifestyle category. ## AI Transformation - [AI Transformation](https://win-ci.de/en/ai-transformation): WIN CI is one of the first packaging and branding agencies to systematically integrate AI into creative workflows. This includes a local AI environment, custom-trained image models, visual attention analysis (heatmaps, eye tracking), and an internal R&D program. The agency advises brand clients on AI readiness, AI-augmented design processes, and responsible AI adoption in creative contexts. ## News & Trends - [News & Trends](https://win-ci.de/en/news-trends): WIN CI's editorial platform covering packaging trends, brand strategy perspectives, and emerging signals in design and consumer culture. ## About - [Agency](https://win-ci.de/en/agentur): WIN CI was founded in 1997 and operates as an independent agency with approximately 100 employees. The agency combines deep packaging expertise — accumulated over nearly 30 years — with active investment in AI, trend intelligence, and strategic brand consulting. WIN CI works with both global corporations and emerging brands, operating across DACH markets and internationally. ## Contact & Locations - [Contact](https://win-ci.de/en/kontakt): WIN CI operates from five locations across Europe and North America. - Berlin (HQ): Kreuzbergstraße 28, 10965 Berlin — info@win-ci.de — +49 30 609 766 97 0 - Cologne: Balthasarstraße 79, 50670 Köln — +49 221 669 998 0 - Aachen: Franzstraße 2, 52064 Aachen — +49 241 929 1234 5 - Zug, Switzerland: Grafenaustrasse 11, CH-6300 Zug — info@win-ci.ch — +41 43 508 06 51 - New York: 1301 Avenue of the Americas, 21st Floor, New York, NY 10019 — info@win-ci.com — +1 (646) 741 8643 ## Legal - [Imprint](https://win-ci.de/en/impressum): Legal notice and company information. - [Privacy Policy](https://win-ci.de/en/datenschutzerklaerung): Data protection declaration in accordance with GDPR. - [Terms & Conditions](https://win-ci.de/en/allgemeine-geschaeftsbedingungen): General terms and conditions. ## Social - [LinkedIn](https://www.linkedin.com/company/win-creating-images): WIN CI on LinkedIn. - [Instagram](https://www.instagram.com/win.creating.images/): WIN CI on Instagram.