“Orgasm is a human right.” That’s not a tagline. It’s a stance. WIN translated that stance into packaging: bold, light, unapologetic. Deliberately distanced from classically patriarchal design language. 61% of German women use pleasure products and no longer see any reason to hide them. That’s precisely where Womanizer steps in. A softly flowing ribbon runs as a connecting element through both product families, Classic, Premium and the Liberty Travel Edition, and stands as a symbol for the pulsing lightness of Pleasure Air Technology. Strategy, design and photography: all from WIN.