Pandemic, closed restaurants and bars, and Warsteiner used the time for a love letter to hops. The briefing was clear: a design that brings joy and takes you to another world. We delivered an imaginative crossover between Alice in Wonderland and Charlie and the Chocolate Factory. Hops as the holy grail, a machine pressing its essence. The liqueur is drunk from a miniature version of the iconic Warsteiner tulip glass with a cream topping, reminiscent of a freshly tapped pilsner. Bold, playful, unmistakable. Winner of the Red Dot Award 2021.