A Ferris wheel in a wholesale market. Sounds absurd. It was. And that's exactly why it worked. Vranken-Pommery didn't just want to stand out at Christmas, they wanted to be unforgettable. We designed a 2.40-metre-high Ferris wheel with champagne bottles making their rounds. Ten exclusive Metro stores. Integrated lighting. Parisian backdrop. Blue and white, fully on-brand. The result: "Pommeryland" as a POS installation that doesn't promise glamour - it embodies it. Winner of the German Brand Award 2021.