Nearly five decades of salon expertise. Two product lines. One clear language. For Tricoci, Chicago's leading premium beauty destination, we first redesigned the skin care range, then their hair care line. Both had grown organically: strong in substance, but without a shared visual identity. Our goal: build a clear portfolio structure that consistently reflects Tricoci's brand world and values. The design responds with restrained precision: clean forms, muted tones, a presence that doesn't claim professionalism - it demonstrates it. This is premium salon quality for at home use.