Rare Water Brand World – “Iceland Water” glass bottle on a bed of white pebbles.

Rare Iceland Water

Rare Iceland Water

Scarcity is not the resource. The idea is: treating water as though it were design. Rare Iceland Water does not translate “pure” into “less”, it translates it into “more precise”. The bottle’s form finds its character in stillness: round, clear, with an embossed label that reveals itself only on a second look. The brand mark sits like a seal. And the surface feels as though it has stored frost.

Between "designed" and "discovered" arises a brand that does not explain, but shows: The water comes from the North, but the effect lies in the detail. No volume. Only the feeling of ice, purity, and distance that you have to feel to understand.

Rare Water Packaging Design – Bottle in a Natural Stone Setting
Rare Water detailed view – close-up of a bottle label
are Water Detail – Glass bottle on gravel

more projects

HUGO Brand World – Closeup of the acrylic glass box in deep Hugo blue with white "HUGO" wordmark, light reflections on translucent surface.
Botani Gum Brand World – vegan chewing gum packs featuring animal illustrations like a leopard and fox, in pastel blue and red, with a "Vegan" speech bubble.

Get in touch

Creating what’s next. Since 1997

Get in touch

Creating what’s next. Since 1997

Crazy about the Future, Obsessed with Design.

Interested

Get in touch to take your business further - whether you’re a global brand or an emerging start-up.


Contact

info@win-ci.com
+49 30 609 766 97 0

Social Media

Rare Water Brand World – “Iceland Water” glass bottle on a bed of white pebbles.

Rare Iceland Water

Rare Iceland Water

Scarcity is not the resource. The idea is: treating water as though it were design. Rare Iceland Water does not translate “pure” into “less”, it translates it into “more precise”. The bottle’s form finds its character in stillness: round, clear, with an embossed label that reveals itself only on a second look. The brand mark sits like a seal. And the surface feels as though it has stored frost.

Between "designed" and "discovered" arises a brand that does not explain, but shows: The water comes from the North, but the effect lies in the detail. No volume. Only the feeling of ice, purity, and distance that you have to feel to understand.

Rare Water Packaging Design – Bottle in a Natural Stone Setting
Rare Water detailed view – close-up of a bottle label
are Water Detail – Glass bottle on gravel

more projects

HUGO Brand World – Closeup of the acrylic glass box in deep Hugo blue with white "HUGO" wordmark, light reflections on translucent surface.
Botani Gum Brand World – vegan chewing gum packs featuring animal illustrations like a leopard and fox, in pastel blue and red, with a "Vegan" speech bubble.

Get in touch

Creating what’s next. Since 1997

Get in touch

Creating what’s next. Since 1997

Crazy about the Future, Obsessed with Design.

Interested

Get in touch to take your business further - whether you’re a global brand or an emerging start-up.


Contact

info@win-ci.com
+49 30 609 766 97 0

Social Media

Rare Water Brand World – “Iceland Water” glass bottle on a bed of white pebbles.

Rare Iceland Water

Rare Iceland Water

Scarcity is not the resource. The idea is: treating water as though it were design. Rare Iceland Water does not translate “pure” into “less”, it translates it into “more precise”. The bottle’s form finds its character in stillness: round, clear, with an embossed label that reveals itself only on a second look. The brand mark sits like a seal. And the surface feels as though it has stored frost.

Between "designed" and "discovered" arises a brand that does not explain, but shows: The water comes from the North, but the effect lies in the detail. No volume. Only the feeling of ice, purity, and distance that you have to feel to understand.

Rare Water Packaging Design – Bottle in a Natural Stone Setting
Rare Water detailed view – close-up of a bottle label
are Water Detail – Glass bottle on gravel

more projects

HUGO Brand World – Closeup of the acrylic glass box in deep Hugo blue with white "HUGO" wordmark, light reflections on translucent surface.
Botani Gum Brand World – vegan chewing gum packs featuring animal illustrations like a leopard and fox, in pastel blue and red, with a "Vegan" speech bubble.

Get in touch

Creating what’s next. Since 1997

Get in touch

Creating what’s next. Since 1997

Crazy about the Future, Obsessed with Design.

Interested

Get in touch to take your business further - whether you’re a global brand or an emerging start-up.


Contact

info@win-ci.com
+49 30 609 766 97 0

Social Media