A family business questioning its own role. That's rare. And exactly the right moment for us. After a joint brand and positioning workshop it was clear: as a B2B nut expert, Richard Janssen already had everything it takes to win - for B2C retail it just needed the right stage. That stage now belongs to Nono. A cheeky squirrel that doesn't just collect nuts - it celebrates them. Winner of the Dieline Award 2022.