Stefanie Giesinger has a clear stance. So does her packaging. MOY stands for body positivity, female empowerment, and sustainability. Not as empty promises, but as a conviction that runs through every single detail. Together with Stefanie, we developed the strategy, logo, and packaging concept for the relaunch of her dm line. What applies to the ingredients applies equally to the design: nothing unnecessary. Absolute clarity. A lifestyle brand for Gen Z that works just as well on social media as it does on shelf.