Metaxa is not just another spirit. “The Original Greek Spirit” carries the Greek summer within it - its flavour, its warmth, its way of life. WIN translated exactly that into design: pure holiday feeling. Warm sandy tones, a radiant sun in orange and yellow, deep navy as the anchor. From the Limited Editions for the 5 Star and 7 Star through to POS, merchandise, travel retail and animated key visuals for online. An icon gets the entrance it deserves.