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M-Budget Tastea
M-Budget Tastea
M-Budget didn't need a rap star. Their own community was loud enough. We developed an iced tea that captures the spirit of Gen Z without mimicking it. TASTEA sold out across 200 Migros stores in three days. Before a single influencer had posted anything.
M-Budget already had cult status. The brief was clear: design an iced tea that can go head-to-head with the trend drinks rappers push worldwide. The decisive difference from all those launches: Migros bet on their own M-Budget community instead of borrowed fame.
We developed two design routes, two flavours each, and sent them straight to a community vote on Instagram and TikTok. The fans decided. The result wasn't a classic launch, it was a participatory design process that made TASTEA a talking point before the product even hit the shelf.
Both concepts work with visually bold, self-assured elements that clearly stand apart from other M-Budget brands while still respecting the brand's design codes. TASTEA hits the taste of a generation. The numbers prove it.
more projects
Crazy about the Future, Obsessed with Design.
© 2026 WIN
Imprint
Privacy Policy
Privacy
En
De
M-Budget Tastea
M-Budget Tastea
M-Budget didn't need a rap star. Their own community was loud enough. We developed an iced tea that captures the spirit of Gen Z without mimicking it. TASTEA sold out across 200 Migros stores in three days. Before a single influencer had posted anything.
M-Budget already had cult status. The brief was clear: design an iced tea that can go head-to-head with the trend drinks rappers push worldwide. The decisive difference from all those launches: Migros bet on their own M-Budget community instead of borrowed fame.
We developed two design routes, two flavours each, and sent them straight to a community vote on Instagram and TikTok. The fans decided. The result wasn't a classic launch, it was a participatory design process that made TASTEA a talking point before the product even hit the shelf.
Both concepts work with visually bold, self-assured elements that clearly stand apart from other M-Budget brands while still respecting the brand's design codes. TASTEA hits the taste of a generation. The numbers prove it.
more projects
Crazy about the Future, Obsessed with Design.
© 2026 WIN
M-Budget Tastea
M-Budget Tastea
M-Budget didn't need a rap star. Their own community was loud enough. We developed an iced tea that captures the spirit of Gen Z without mimicking it. TASTEA sold out across 200 Migros stores in three days. Before a single influencer had posted anything.
M-Budget already had cult status. The brief was clear: design an iced tea that can go head-to-head with the trend drinks rappers push worldwide. The decisive difference from all those launches: Migros bet on their own M-Budget community instead of borrowed fame.
We developed two design routes, two flavours each, and sent them straight to a community vote on Instagram and TikTok. The fans decided. The result wasn't a classic launch, it was a participatory design process that made TASTEA a talking point before the product even hit the shelf.
Both concepts work with visually bold, self-assured elements that clearly stand apart from other M-Budget brands while still respecting the brand's design codes. TASTEA hits the taste of a generation. The numbers prove it.
more projects
Crazy about the Future, Obsessed with Design.
© 2026 WIN