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Lindt HELLO
Lindt HELLO
In 2012, Lindt approached us with a question: how does a heritage brand win over an audience it simply doesn't appeal to? The market was saturated. The competition was fierce. And Millennials were anything but easy to convince. What followed became one of our greatest success stories.
Lindt didn't want a new package. Lindt wanted a new audience. The market was saturated. 15- to 30-year-olds knew Lindt from their grandparents. But they weren't customers. So we asked the right questions: How does this audience live? What do they consume, how and when? The answer was clear: Millennials don't follow trends. They set them. And a classic chocolate bar doesn't fit a lifestyle that's always on the move and loves to share.
more projects
Crazy about the Future, Obsessed with Design.
© 2026 WIN
Imprint
Privacy Policy
Privacy
En
De
Lindt HELLO
Lindt HELLO
In 2012, Lindt approached us with a question: how does a heritage brand win over an audience it simply doesn't appeal to? The market was saturated. The competition was fierce. And Millennials were anything but easy to convince. What followed became one of our greatest success stories.
Lindt didn't want a new package. Lindt wanted a new audience. The market was saturated. 15- to 30-year-olds knew Lindt from their grandparents. But they weren't customers. So we asked the right questions: How does this audience live? What do they consume, how and when? The answer was clear: Millennials don't follow trends. They set them. And a classic chocolate bar doesn't fit a lifestyle that's always on the move and loves to share.
more projects
Crazy about the Future, Obsessed with Design.
© 2026 WIN
Lindt HELLO
Lindt HELLO
In 2012, Lindt approached us with a question: how does a heritage brand win over an audience it simply doesn't appeal to? The market was saturated. The competition was fierce. And Millennials were anything but easy to convince. What followed became one of our greatest success stories.
Lindt didn't want a new package. Lindt wanted a new audience. The market was saturated. 15- to 30-year-olds knew Lindt from their grandparents. But they weren't customers. So we asked the right questions: How does this audience live? What do they consume, how and when? The answer was clear: Millennials don't follow trends. They set them. And a classic chocolate bar doesn't fit a lifestyle that's always on the move and loves to share.
more projects
Crazy about the Future, Obsessed with Design.
© 2026 WIN