Fuel Me Up turns tea into more than something in a sachet. Tea drinkers don’t buy tea, they buy warmth, togetherness, me-time. So each variety gets its own visual language and becomes a mini-story through illustration: one that doesn’t end at the shelf, but continues in the neighbourhood: side by side, the varieties form entire group portraits. And because these are refillable aluminium bottles, each refill becomes a reunion. The design keeps working in everyday life — not just at the first purchase.