Betsey Johnson is the Vivienne Westwood of the US. Loud, colorful, uncompromising. When she commissioned WIN to develop her first fragrance line, it was clear: this is not about a perfume. It's about an attitude. WIN was involved from the very beginning: from active collaboration on the fragrance itself, to the bottle and cap, to the outer packaging with four front sides, special colors, foil stamping, and flocking. Plus body lotion, a gift set, a press kit, and handouts. The key visuals were shot by photography legend David LaChapelle. The result has won multiple awards.