When dm wanted a line that could keep up with current trend brands, the direction was clear: no fussy details, no visual noise. Balea Beauty Expert was to have a professional look with a medical character that works just as well on social media as it does on shelf.

Unlike most Balea lines, clear communication takes center stage here. Strong color coding, a simple information hierarchy in black and white. A design that doesn't claim competence – it shows it. The kind of look you’d absolutely expect from beauty professionals.