Bühler Kaffee is no newcomer. For over 25 years, this Black Forest family business has been roasting the finest Arabica highland coffees from the world's best growing regions: carefully, using traditional slow-roasting methods, always in pursuit of something even better. What was missing was a presence worthy of that dedication. WIN took on the complete relaunch: new logo, new brand identity, new design. The depth of the Black Forest meets the world of coffee. 25 years of craft. Finally visible.